Choosing the Right Website Platform: Lessons from More Than 25 Years of Building Websites

From Hand-Coded HTML to Modern Content Management Systems

Let’s get my credentials out of the way. I built my first website in 1999 using pure HTML. Since then, I’ve worked with various early web platforms and CMSs, from Angelfire and GeoCities to Dreamweaver, which became a close friend.

The main part of my last “real” job—the one I retired from in February—was building, maintaining, and managing the website for the College of Engineering at Tennessee Tech University. During my time there, Tennessee Tech went through three CMS migrations, and I spent my final years working in Omni CMS.

If you’ve never been through a CMS migration, imagine all the logistics and coordination required to move your entire neighborhood to a new country. Spreadsheets, endless checklists, and hours upon hours of meetings—you name it. I had one checklist that literally covered an entire wall of my office, and that was just for the College of Engineering.

Why Platform Selection Matters

The biggest lesson I’ve learned over the years is that there is no perfect website platform. Every CMS and hosting solution has strengths and weaknesses. The key is understanding what you need your website to do and choosing the tools that support those goals.

Currently, makersip.com runs on WordPress with the GeneratePress theme and is hosted on WPMU DEV. The customer service from both companies has been fantastic.

One thing worth mentioning: WordPress isn’t just for blogs. With the right setup and plugins, it can power everything from a simple informational site to a complex business website or online store.

Best Use Case: GeneratePress for Flexible Content Websites

GeneratePress is a lightweight WordPress theme that works particularly well for content-driven websites that need flexibility and performance.

I never know what kind of content I’ll be asked to post, so layout often feels like a game of Tetris as I work to present information in the best possible way.

GeneratePress May Be a Good Fit If You Need:

  • Fast page-loading speeds
  • Flexible page layouts
  • Clean design without heavy custom code
  • Strong SEO performance
  • A website that handles everything from blog posts to documentation and research content

If your priorities are performance, customization, and keeping the focus on your content, this type of setup is worth considering.

Best Use Case: WPMU DEV for Managing Multiple Websites

WPMU DEV is best suited for developers, agencies, and anyone managing multiple WordPress websites.

One of the biggest advantages of an all-in-one platform is having hosting, plugins, site management tools, and support under one roof.

WPMU DEV May Be a Good Fit If You Need:

  • Centralized management for multiple websites
  • Easy site migrations
  • Integrated backups and security tools
  • Performance optimization tools
  • A single dashboard for updates and maintenance
  • Shout-out to Smush—their image optimization plugin has been a game-changer for a photo-heavy site like makersip.

I chose this approach because I can manage multiple websites from one place. For photo-heavy websites like makersip.com, image optimization tools have also made a noticeable difference in site performance.

Single-Domain Hosting: You Get What You Pay For

When it comes to single-domain hosting, you generally get what you pay for.

These days, most hosting providers offer drag-and-drop site builders that remove much of the confusion from the process. I’ve had great experiences with SiteGround and have set up several websites that clients have gone on to manage easily themselves.

For many small businesses and organizations, simplicity and reliability often matter more than having every possible feature.

Why We Chose Shopify for Our Online Store

As for our storefront, sinnersselect.com, we use Shopify. It was the fastest and easiest way for me to get an online store up and running.

Yes, WordPress has WooCommerce, and there are platforms like Squarespace and Wix. We made a list of pros and cons for each option and decided that Shopify best fit our needs.

The Features That Made Shopify Stand Out

Our decision came down to several factors:

  • Ease of use
  • Built-in e-commerce functionality
  • Hosting and security
  • Inventory management
  • Extensive app integrations
  • Shipping integrations
  • Omnichannel sales capabilities

Their AI assistant, Sidekick, has also proven to be a practical tool. Because it has access to Shopify data, it can help with theme customizations, SEO tasks, product descriptions, and many other store-management functions.

Shopify also offers an omnichannel point-of-sale system, with or without hardware, that connects our online store with in-person sales at farmers markets and popup events.

How to Choose the Right CMS and Website Platform

When it comes to your website, start by making a list of:

Things You Need

  • Required features and functionality
  • Budget limitations
  • Security requirements
  • Hosting requirements
  • Ease of maintenance

Things You Want

  • Design preferences
  • Automation tools
  • Advanced integrations
  • Growth opportunities
  • Additional convenience features

Once you have that list, choose the CMS and hosting platform that best fit your needs, your wants, and your budget.

At the end of the day, the best website platform isn’t necessarily the newest or the most popular. It’s the one that helps you accomplish your goals while remaining manageable for you or your team.

Comparison Table as of July 2026

FeatureShopifySquarespaceWixWordPress +  WooCommerce
Strating Pirce (e-commerce capable)Basic: $39/month  ($29 annual)Core/ Business: ~$23–$36/ month (varies by plan; Basic has fees)Core: $29/ month (Business: $39/ month)Free software + hosting ~$10–$50+/ month (often $25–$80 total)
Higher TiersGrow: $105, Advanced: $399, Plus: $2,300+Advanced: higher (~$49–$56+)Business Elite: $159+Scales with hosting/plugins (can be $100s for managed/high traffic)
Transaction Fees (platform)0% with Shopify Payments (extra 0.6–2% for third-party gateways)0–2% on lower plans (0% on Core+)None (only gateway fees)None (only gateway/hosting)
Ease of UseVery beginner-friendly, all-in-oneBeginner-friendly drag-and-dropVery easy drag-and-dropSteeper learning curve (requires WP knowledge)
Design FlexibilityGood templates + app customizationsExcellent templates, strong design focusHighly flexible drag-and-dropHighest (full code/themes/plugins)
E-commerce FeaturesExcellent (inventory, multi-channel, abandoned carts, POS, international)Solid built-in (products, subscriptions memberships); strong for smaller storesGood (basic to advanced on higher plans: abandoned carts, multi-currency)Very strong/flexible with plugins (can match or exceed Shopify)
Hosting & SecurityIncluded, fully managed, PCI compliantIncluded, managedIncluded, managedSelf-managed (choose host; security/plugins needed)
SEOStrongVery strongGoodExcellent (with plugins like Yoast)
ScalabilityBest for growing/medium-large storesGood for small-mediumGood for small-mediumHighly scalable but requires more management
Integrations/ Apps1,000s in App StoreSolid built-in + some integrationsApp MarketThousands of plugins (very extensible)
Support24/7 chat/phone (varies by plan)24/724/7Community + host support
Best ForDedicated online stores, scaling businesses, multi-channel salesDesign-focused small businesses, creatives, simpler storesBeginners wanting quick, visual buildsTech-savvy users, content-heavy sites, maximum customization/control
Ownership/ ControlCan get expensive with apps/feesLess flexible for very complex e-comm; fees on lower plansLimits on advanced customization/ scalabilityMaintenance, security, and hosting responsibility

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